TikTok is introducing a new feature that enables them to cut down on the volume of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This development comes amid a surge in AI-generated material, fueled by new video-generation tools.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site only show content made by AI. A considerable share of this material is deemed low-quality AI content, a label for inferior, mass-produced content that is typically nonsensical or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 million videos are added to the service daily, making AI content a limited part of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of artificial media they view by opening the “manage topic” feature in the platform and picking AI-made media. Additional categories that currently be controlled under the setting include news, style, beauty, and choreography.
Platform Guidelines
The platform’s guidelines mandate users to label lifelike artificially created content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.
Additionally, the service will henceforth apply an artificially created tag to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This measure is aimed to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a $2 million awareness program for professionals and groups to create learning resources about ethical AI use. This project will support charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during controversy over plans to lay off numerous safety staff in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A company official clarified that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by people. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to intervention by its automated systems.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is making a difference operate efficiently.”
